Part I
Script
Directions: Listen to the short dialogs, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.
1. (Listen to the audio recording for the question.)
A. Because short slogans are refreshing.
B. Because short slogans can catch busy people's attention.
C. Because only short slogans are impressive.
D. Because the Coca-Cola company has set a good example.
2. (Listen to the audio recording for the question.)
A. The man asks for some money to buy bread.
B. The woman spends a lot of money shopping.
C. The woman wants to buy some spring clothes for the man.
D. The man is quite angry at the woman not buying him bread.
3. (Listen to the audio recording for the question.)
A. Ads should be made by local people.
B. The lipstick ad is more effective in Germany.
C. Ads should be adapted for particular places.
D. The same ad can be used in various places.
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4. (Listen to the audio recording for the question.)
A. To show how fast one can buy things with the card.
B. To show how much he likes the card.
C. To express his disagreement with the woman.
D. To express his agreement with the woman.
5. (Listen to the audio recording for the question.)
A. She is a loyal customer to Nokia.
B. She is a loyal customer to Ericsson.
C. She is easily influenced by advertisements.
D. She is a tough consumer.
Part II Script
Directions: Listen to the following recording, and then fill in the blanks with the missing words. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers.
W: So, Mr. Smith, you want to increase ridership on the buses. M:
do(1)We , and we hope you can help us. W:
the imagethre of bus travel. Certainly we can. First, we must (2)change M: How do you do that? W:
some surveysWell, we'll (3)do to see what people really think about
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fferent age groupstaking the bus. We'll investigate (4)di and so on.
M: Will that work? W:
l the timeIt works (5)alusers. Once we get a profile of (6)your , argetwe can see who we can (7)t. (1) (2) (3) (4) (5) (6) (7)
Part III
Your answer
We do change the image do some surveys different age groups
all the time your users target
Correct answer
We do change the image do some surveys different age groups
all the time your users target
Script
Directions: Listen to the following recording, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.
1. Which of the following is NOT mentioned as a purpose of advertising?
A. To encourage listeners to buy a product.
B. To persuade readers to support an organization.
C. To encourage readers to get rid of a certain idea.
D. To persuade listeners to agree with a certain idea.
2. According to the passage, who is most likely to pay for an ad?
3
A. The advertiser.
B. An advertising agency.
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C. The retailer.
D. The shop.
3. Which of the following is second in importance?
A. Local advertising.
B. Trade advertising.
C. National advertising.
D. Professional advertising.
4. Which of the following is true of direct mail?
A. Mail advertisements go to people with certain characteristics. B. Mail advertisements go to producers rather than professionals.
C. Mail advertisements are more effective than TV commercials. D. Mail advertisements are more expensive than other forms of advertisements.
5. What is the passage mainly talking about?
A. The role of advertising in modern society.
B. The definition and classification of ads.
C. The effects of various types of ads.
D. The importance of various types of ads. Part IV
Directions: Choose the best answer to each of the following statements. 1. Dad, I need some new shoes. My old ones look ______ funny.
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A. kind B. a kind C. kind of D. a kind of
2. They probably give Yao Ming millions of dollars to wear those shoes. But
if you bought me the shoes, I'd wear them ________.
A. nothing B. with nothing C. in nothing D. for nothing
3. In the States, advertisers are not allowed ________ young people smoking cigarettes.
A. show B. showing C. to show D. to be shown
4. Cigarette manufacturers need to keep _______ new customers.
A. bringing about B. bringing to C. bringing forward D. bringing in
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5. Manufacturers often spend large _______ of money on the advertisements.
A. volumes B. numbers C. sums D. dollars
6. \"Don't _____ think about it!\" is an expression commonly used in the United
States when a person emphatically denies another person something.
A. so B. really C. even D. ever
7. It is _____________ for us to specify what kind of people we want.
A. too only natural B. only too natural C. too natural only D. only natural too
8. Advertisers keep finding ways _____ the law.
A. over B. about C. round
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D. around
9. Our student union should ___________ against smoking on campus.
A. make some publicity B. do some publicity C. make some publication D. do some publication
10. We have everything you need. Stereos, video machines, refrigerators,
dining room tables. _______; we have it.
A. Naming it B. To name it C. You name it
D. You put a name on it
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